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Tuesday, December 25, 2012

Comparing and Contrasting “Fast Food Nation” with “The Jungle”



Comparing and Contrasting “Fast Food Nation” with “The Jungle”
            Food industry in America has obscured high level of fraudulent ethics as revealed in the works of Eric Schlosser “Fast Food Nation” and Upton Sinclair’s work “The Jungle”. On the one hand, Eric Schlosser’s research brings to awareness an in-depth coverage of the contributing sources, history, establishment and the repercussions brought about by America’s fast food consumption. On the other hand, Upton Sinclair’s “The Jungle” also involves an extensive look into the distressing reality and the horrific results emanating from America’s food demand. Although the story of Sinclair narrates of a story of toll the meat packing industry which took a family nearly a century ago, the insight he offers is sufficient enough to offer realization and awareness that will ultimately benefit an individual in making better decisions in their daily lives. It offers thought-provoking discussions that will ultimately engage the mind of the readers into making rational decisions in their everyday lives.
            There is a description of the slaughterhouses in both books. It is sufficiently enough to send shivers down the spine of everyone who reads them. “The Jungle”, on the one hand, opens with the crude tactics. “Fast food Nation” does not make a mention of the slaughterhouses until almost the middle of the narration. Authors, Upton Sinclair and Eric Schlosser inform the reader of the happenings of the last century.  The factory farming is responsible for controlling meat market in America. They use unfair and unsafe practices.  While “The Jungle” culminated in the passage of meat inspection act of 1907, Eric Schlosser still held that most of the problems remained. They are still evident in the society.
            “Fast Food Nation” does not touch on the meat industry until chapter 6. The chapter opens with Eric Schlosser’s words about how the big co operations took a lead in trying to diminish the independent cattle ranchers.  He also says that they had almost taken over the meat market.  This is similar to the times described by Upton Sinclair’s work “The Jungle”. The beef is trusted to the owned factory where Jurgis worked in.  This is very painful especially to the farmers because the factory owners set the prices of the cattle far cheaper than the ranchers could expect. Eric Schlosser describes a tour of one of the factories that slaughters more than five thousand cattle in a single day.   When he enters the factory, he sees many factory workers close together with huge knives speeding through their work. They chop the meat away using all their strengths. Generally the place looks totally different.  Men are straining to cut more meat.
            Both books are nearly one hundred years apart. Most of the world within the duration has changed but the situation seems to have remained the same. In both books, it becomes clear that the food that we eat everyday might not be safe as we may think it is.   Jurgis begins to wonder to what extent the meat industry tries to deliver its products so that they are safe to the people.  The inspectors from the government are corrupt, the companies themselves appointed their own inspectors and there are very many loopholes regarding the way services are carried out in the companies.
            Both of the books deal with how meat is packed in the industries.  Capitalism is widely explored in the two works. The condition under which the food is slaughtered and packed is highly questionable though the owners ensure that this does not leak to the public. There is a shocking insight on the reality behind the scenes and which is hidden from the community. “The Jungle” revolves around the story of a family who migrates to America from Lithuania.  Housefather is forced to work in one of the meat factories in Chicago so that he can meet the daily expenses of the family.  In the factory, the workers are paid less wages. They are also overworked and exposed to conditions which are not fair. The working conditions are generally very dangerous.  The neighboring areas of the slaughterhouses are also dirty and characterized by poverty.  Sewages are not properly treated; boarding houses are filled with rats and a blazing garbage dump is on one of the ends.  All the members of the plant have an advantage of witnessing how the shocking dirt where the meat is being processed and the discouraging secrets behind the process involved in packing of the meat. The cattle which are being processed for human consumption have various diseases though they are still processed for eating.  The pregnant cows are also slaughtered and the fetuses are also used for consuming. Any mess picked up from the floor is used to make hotdogs and sausages.   In one of the extreme incidences, a man ends up falling into a container and ends up being grounded into fat .Workers are also sometimes required to report to work every day even  when there is no work and they are not paid for it .
            On the other hand, Eric Schlosser discusses about the meat packing conditions but the main discussion concerns the fast food industry.  There is no improvement in the meat industries over a period of 100 years.  There is no guarantee for the safety and health of the workers.  There are no reasonable wages given and there is the danger of food poisoning.  The companies attempt to oppose the government involvement in regulating the incidences with microbial testing as part of the inspection. They feared that this would reveal the truth thus reducing the profits that were accrued from their inhumane practices.   There are a lot of researches done on different fast food chains such as Carl’s and McDonald’s.
            Scholars’ book “Fast Food Nation” brings to the reader a sense of sorrow and emotion very effectively.  The right amount of emotion is cooperated into his work.  This is achieved in his personal accounts as well as the experiences of characters such as Kenny and Hunky.  The complement of facts as well as the emotion allows him effectively portray his purpose.  On the other hand, Upton Sinclair’s “The Jungle” is told from the perspective of one dominant character, Jurgis and the working group. It, however, appeals extensively to the reader’s emotions.  However, as the novel progresses, the misfortunes of Jurgis continue to skyrocket and they even become unbelievable at a point.  When Sinclair introduces the idea of socialism later, as the story develops, the appeal to emotion ceases.  As a result of this, his purpose, which is to perpetuate a spirit of socialist revolution to the public, is not effectively shown to the reader.  The reader in this case, remembers the emotions that were planted by the author through narrating the story of the poor working conditions and the unsanitary factories.  Although, Upton Sinclair hopes to plant to his reader the evils brought about by capitalism, their attention is diverted to something which is of more concern of their lives, quality of their food.   His work does not therefore achieve the intended purpose which is in contrast to the work of Eric Schlosser “Fast Food Nation”, achieves its objectives.
            The two stories narrate real life stories. In the written depiction of “Fast Food Nation”, Eric Schlosser unearths ills brought about by capitalistic meat-packing industries. “The Jungle” is also a notable relation to the same kind of terror.  Unlike Schlosser, Upton Sinclair writes his work in a fictional storyline.  He incorporates great models of imagery and figurative language that are aimed at capturing the readers and putting them in a world of belief and sympathy.  In achieving this, he uses Rudkis Jurgis to depict the conditions prevalent in the meat-packing industries in the United States.  He was used to reveal the hidden and harsh lives of individuals who are working in the companies in packing town.  In addition, he also used Jurgis as a convincing avenue for his strongly held belief that capitalism is corrosive. Therefore, both works seem to contend that capitalism had planted a lot of ills in the society.
            “Fast Food Nation” by Eric Schlosser analyzed the effects that fast food has on the users.  There are a lot of effects associated with the fast foods. The culture has expanded in the United States and all over the world in general. The details of the culture have also been captured including the workers in the companies, the foods, manufacture and supply, and the effects on people. Although fast food is highly appreciated by many people, there are dark sides associated with it.  The business began in California. The cooperation and businesses indulging in the business continued to swell until they started to reach all other places of the nation.  The human culture was really distorted as a result. The lifestyle that was designed is also accountable to the modern way of living of the people. Eric Schlosser notes that people are overweight or obese.  Fast food is very fattening and usually sells in bulks. The fast- food industries are mainly involved in marketing their products especially to the young individuals. Most of the food tastes good, although on the other end, tasting good does not necessarily mean that they are good.  The companies have a tremendous impact on the lives of the people. They pay low salaries especially to the young people, misusing adolescents, immigrants and class minorities are also manifested in the process. The companies are one of the founders of globalization and the spread of culture in the United States to the whole world.













Works Cited
Sinclair, Upton. The Jungle. New York: Barnes & Noble Books, 1906.
Schlosser, Eric. Fast Food Nation: The Dark Side of the All-American Meal. New York:    Houghton Mifflin, 2001.

MANAGEMENT SYSTEM- SAFETY..ANSI ANS ISO



Safety
            A management system entails a proven structure of organized course and measures aimed at ensuring that a specific organization will ultimately realize its objectives and aims. The system must ensure that the tasks allocated to every process are fulfilled for the objectives to be realized.  For example, an environmental management system enables organizations to improve their performance on the environmental issues. Health and safety management system ensures that risks that are likely to cause harm to employees are minimized. This is for instance, achieved through continuous improvement (Dejoy,1985).The job of the management system is to ensure that the services or the products have met the targets required by the system. For example, complying with regulations, environmental objectives, customers demand satisfaction with regard to the expected quality.
            Management systems are quite vital especially in any given organization in the 21st century more so in a technologically dominated society. This is normally because mangers can experience failure in the process of running an organization. There are a lot of risks associated with the complex systems likely to be found in most of the organizations. This usually leads to big losses being incurred. Some of the significant challenges that most of the organizations face include problem of adaptability, growth, technology, competitiveness, speed of change, among others. Therefore, balancing these drawbacks and other requirements is quite difficult. The management systems affiliated to any institution play an important role in ensuring that the potential possessed by any organization is achieved while at the same time taking care of other factors that can hinder its smooth growth (Dejoy, 1985). In a nutshell therefore, a good management system will ensure that environmental, social and financial risks are catered in the most effective manner.
            ISO 14000 was formed in 1996 after the first Earth Summit was held in Rio-de-Janeiro in 1992 (Gallagher, 2001). Its attempt was to help and deal with the effects posed by the organizations to ensure friendly organizational practices. That was the meeting that provided the guide for the development of the ISO 14000 in 1996. ISO 14000 is a systematic organization [Ð’1] whose interest is geared towards ensuring that environmental management is attained. For instance, working to minimize harmful effects on the environment, to strive and improve its performance on the environment among others. The ISO 14000 addresses diverse facets of environmental management. For instance, ISO 14001:2004 and ISO 14004:2004 exclusively deal with environmental management systems (EMS). In this case, the ISO 14001:2004 deals with providing the requirements for Environmental management system and ISO 14004:2004 on the other hand deals with providing the general Environmental management guidelines. The other standards and guidelines under the wider banner of ISO 14000 deal with specific aspects of the environment such as the evaluation of the performance, analysis of life cycle, labeling, auditing, communication and others ( ISO, 2009).
            Therefore, ISO 14000 consists of a family of standards related to environmental management. They work to ensure that organizations minimize their adverse effect on the environment. For example, they attempt to minimize how the operations (processes) of an organization cause adverse changes to air, water or land. The special family of standards represented by the ISO 14000 also aims to ensure that its rules and laws concerning environmental regulations and other requirements that are environmentally oriented are adhered to by the concerned organizations. One of the major differences between the ISO 14000 and other preceding environmental management systems is that while the earlier ones place a lot of emphasis on commands and control approaches, ISO 14000 places a lot of emphasis on voluntary approaches to environmental management. It serves as internal tool of management. It also serves as a demonstration to organizations commitment to the environment especially to clients and customers. The series of ISO 14000 operates on a general objective to ensure that there are efficient and effective management methods in organizations, and to provide flexible and cost effective tools, which will ensure interpreting, communicating and gathering information connected with the environment ( ISO, 2009).
            Before the ISO 14000 was developed, there was voluntary responsibility by all companies/organizations. They constructed their own environmental management systems. This however made it difficult to compare the environmental effects of different organizations. The universal ISO 14000 series was ultimately established. According to the definition of ISO, an environmental management system includes practices, responsibilities, implementation, planning activities as well as developing resources aimed at maintaining a friendly environment (ISO, 2009).
            The benefits accrued by companies and organizations implementing ISO 14000 standards include prevention of pollution to the environment, therefore minimizing the negative repercussions that the environment is likely to pose to the survival of the business. A company might also be fined by governmental authorities for infringing the legislation concerning the environment. Escaping troubles with authority - according to the standards - is a weak approach especially in the modern business environment (ISO, 2009). Good management is always conscious of the environment in which it is operating. In addition, ISO 14000 highly opposes such kind of reactive measures. The best policies that are advocated by ISO 14000 are the proactive measures.

            On the other hand, ANSI Z-10 HSMS is an American National Standard that aims at providing universal standards on the guidelines and the requirements for improving occupational health and safety.  Experts from diverse aspects of the society such as the government, labor, and professional organizations, after an extensive analysis of the current international standards, practices as well as the guidelines, came together and designed the required valuable standards. (ANSI, 2010). It therefore provides a blueprint for a variety of benefits in safety and health.  There are also a lot of benefits that are accrued in such areas as performance, quality, financу among other organizational and business objectives.
            Proactive health and safety solutions came up with the health and safety management system. This was largely to assist organizations to effectively and efficiently manage their safety, health and environmental needs. The unique and comprehensive management approach of integrating the three key areas determinant of a good thriving business- safety, health and environment- provides a business with a distinctive advantage in its operation. The organizations or businesses that aim to maximize their goals and objectives must ensure that all the key areas that touch on their welfare are properly managed.  With regards to this fact, the management system consequently provides a framework to incorporate and support the management of safety, health and the environment in an organization or a business set up.
            ANSI Z-10 is a voluntary based management system whereby all the co operations affiliated with the organization are encouraged to protect the environment on voluntary bases. However, the standards are flexible enough to allow for integration with other individual standards.  This is normally achieved through comparing the designed standards of each cooperation with the standards of ANSI Z-10 (ANSI, 2010). Then there will be a high possibility of coming up with a comprehensive standards that will ultimately lead to safety at the workplace as well as environmental management.  Most of emphasis for both standards is determining risks, hazards, deficiencies, prioritizing corrective measures as well as maximizing on opportunities available for improvement (Dejoy, 1985). The main aim is ultimately decreasing risks and challenges that can hitherto hinder the development of organizations.
            The ANSI Z-10 is a consensus standard.  It acts to bridge the gap between what is required and what is suggested as the best practice that can maximize the attainment of the required objectives or goals.  It helps in the aim of ameliorating problems affecting any organization to ensure that losses that could have been incurred are reduced. In addition, it will also prevent loss of time and resources due to ill-falling workers. The management is required to ensure that plans and policies are put in place to facilitate the reduction of health related risks. This should be communicated to the individual employees. According to the ANSI Z-10 standards, the sole responsibility of making sure that occupational health and safety is upheld lies with the management. They must direct, influence as well as ensure that safety and health of any given organization is upheld. The top management is the one held responsible for providing leadership. There is also the emphasis that there should be active participation at all the levels in order to ensure that the goals are met. The combined efforts of all the structures of the organization are the one that are responsible for ensuring that all the set goals are achieved.
            There are some commonalities especially in the mode of operation of the two standards. For instance, both being systems, they are high advocates of proactive processes as compared to programs which support reactive processes. In this case, the processes that are upheld by both systems ensure an effective as well as a continued smooth process void of any inconveniences that might arise in the process of attaining the goals and objectives of the cooperation.  This will continuously assure the cooperation or company that they will also be ready to deal with any kind of inconvenience arising. For example, ISO 14000 places special emphasizes on proactive management. In this case, management should not take care of the environment because they attempt to escape governmental authorities.
            The concern that should be held by the management is that there are a lot of benefits that the contemporary business can get as a result of taking care of the environment in which it is operating (ISO, 2009). On the other hand, ANSI Z-10 HSMS holds the view that quality management is a precursor to good results for any given company. Therefore, they should not wait until problems arise to learn from them. Rather, they should plan in advance to ensure that all the processes designed to achieve the specific objectives are put in place. The health and safety of the employees should be guaranteed to ensure their safety in the working place (ANSI, 2010). However, there are a lot of losses that are likely to be witnessed such as mass loss from ill-falling employees.
            Another similarity that can be seen in both standards is that both quality management systems, ANSI Z-10 and ISO 14000, place a lot of emphasis on the processes involved in the production of services or goods rather than the product itself. For example, a lot of emphasis is given to the processes involved during the operation of the organization. Both standards hold that the quality of the process leads to quality production, ensuring that proper plans, follow up procedures, and making the necessary corrective actions are some of the methods that can be used to maximize the attainment of quality production in any given organization (Boyle, 2003).
            Both ANSI Z-10 HSMS and ISO 14000 contain management system standards for health and environment simultaneously. They offer models that are designed to be followed in setting up and/or operating any organization affiliated with their areas of interests. The major operating principle of the ISO 14000 is plan-do-check-act. Both have legislative requirements which entail a guideline supposed to be followed by all the affiliated organizations in order to maximize the attainment of their goals and objectives.  The guidelines are however geared towards the best practices for the industries or organizations. Following the laid out guidelines will also assist the organization to attain a high level of diligence.
            The classic and quality principle of Peter Drucker (PLAN, DO, CHECK, ACT) is  one of the guiding principles of both standards as well as the philosophy of continuous improvement. Plan- entails an analysis of the organization's needs or situation, establishing the overall objectives and targets to achieve, and developing strategies that aid in the attainment of the objectives. Do- involves taking measures to implement what has already been planned. Check- in this case, there are regular follow up measures that are made by the organization to monitor how far the laid out objectives have been achieved. The results accrued are measured against the expected outcomes. Act- corrections are made to improve the performance. The plans that were laid earlier may fail to achieve the expected goals. If this happens, corrections of the plans are made;   arising drawbacks are corrected in order to ensure that better results will be accrued next time (Suarez-Garcia, 2001).
            Both standards aim at the safety in any organization in areas such as occupational accidents, illnesses, among other losses that can be prevented in any organization. The losses include areas related to the equipments, people, materials, production and customer services.  Both of them believe that there is a lot of benefit accrued from managing this most important part of the business. The key aspects of the standards is that the managers of any organization must be committed to manage these key elements of the organization (health, environment and safety) and  lead towards a culture of safety within the organization (Boyle, 2003).
            ANSI Z-10 and ISO 14000 use established objectives and policies that will ensure that the goals are achieved. In addition, organizational structures, with roles and responsibilities are also set up. Documented and systematic processes and resources are followed to ensure that the objectives are easily attained. For instance, the objectives of the ANSI Z-10 can be generalized as ensuring that safety and health of employees are maintained. The general objective of ISO 14000 is ascertaining quality productivity in an organization while ensuring that environmental concerns are considered.
             Regular evaluation and assessment are carried out by both standards. This is set up to make sure that problems arising from organizations are dealt with in accordance with the set principles. Furthermore, it also ensures that the present opportunities are recognized and utilized maximally for the achievement of the goals and objectives of the organization. In the assessment of risks, a careful scrutiny is given to the working place. Whatever is likely to cause harm or loss in the organization, cooperation or company is noted. Enough precautions are taken to ensure complete prevention of losses or harm to the employees. ANSI Z-10 subscribes to the concept that Workers have a right to be protected from harm caused by failure to take reasonable control measures. On the other hand, ISO 14000 holds that it is the responsibility of the organizations to take care of the working environment to ensure that maximum benefits are got from the processes in the organization (Dejoy,1985).
            Both management system standards normally deal with root causes of deficiencies rather than dealing with the problems as they arise. They aim at eliminating the problems or the underlying deficiencies. Their main goals being the identification and reduction of risks associated with any working environment using set standards that are consistent with the set standards of the organization.  In this case, there are different and continues processes that must be involved in ensuring that the set targets are attained. For example, there is the initial review of the progress and an ongoing review.
            Both standards emphasize a lot on planning which forms a significant component of success of any given organization. There are formal systems that have been designed to implement the company’s safety, health and environmental objectives as defined in health, safety and environmental policy statement. The standards to be used, the level of responsibility and procedures to be followed to ensure environmentally acceptable and safe operations are accentuated.
            ANSI Z-10 HSMS and ISO 14000 have different structures designed to deal with specific areas of the organizational management. On the one hand, ANSI Z-10 HSMS has seven sections that deal with different issues such as planning, evaluation and corrective actions, management leadership and employee participation, management review, operation and implementation among others (ANSI, 2010). On the other hand, ISO 14000 has different branches designed to deal with different aspects of environmental management.  For example, the ISO 14001:2004 deals with providing the requirements for Environmental management system and ISO 14004:2004 on the other hand deals with providing the general Environmental management guidelines(ISO, 2009).
            Environmental conservation is highly emphasized. For instance, the American National Standards Institute (ANSI) attempts to empower the affiliated members to help improve the position of the United States’ market at the global level. At the same time it highly notes that all the members concerned are supposed to ensure that the safety and the health of consumers are put into consideration. In addition, the environmental protection is paramount in the process of carrying out organizational activities. On the other hand, ISO 14000 also puts a lot of emphasis to the conservation of the environment. If attention is given to the welfare of the environment, there will be a possibility of achieving the optimum goals set by any of the organizations (ISO, 2009).
            The two standards have strong regards to the role played by the management in ensuring that safety, health and environmental management is upheld (Suarez-Garcia, 2001). ISO 14000 recognizes the role that the management plays in ensuring that processes and activities that have an impact on the environment are eliminated. This is done by making sure that the management is in full control of all the activities or the processes involved in any organization. This also to a greater extent works to assure the employees that they are working for an organization that is responsible for its environment. This increases the confidence of the employees as they realize that their welfare is catered for. On the other hand also, ANSI Z-10 places special emphasizes on the leadership of any organization (ANSI, 2010). According to them, the management of the organization is the one that is exclusively responsible for making sure that occupational safety and health is maintained. They have a great influence on the other junior employees. A combination of all the structures if they work in harmony will ultimately ensure that the set goals and objectives are achieved.
            In a nutshell, both standards subscribe to a system comprised of structures that entail organization, implementation, compliance and reviews. The organization structure is concerned with describing the policies of the organization. It is normally important to ensure implementation and compliance of the policies set. The implementation defines the responsibilities of the individuals at the managerial levels. For example, the responsibility of line managers and supervisors with regards to the health, safety and environmental concerns. This will ensure that risks in all aspects of the company’s operations are minimized (Reason, 1997).  The compliance structure describes the legislative and other statutory requirements which are highly applicable to the operations and requirements with reference to data gathering and reporting. The reviews are meant to re-assess the degree of attainment of the set goals and objectives. This will ensure that compliance with both the internal and external targets of any cooperation is attained (Heinrich, 1959).
            Health & safety and environmental management may not necessarily mean stopping accidents from happening. They entail a process geared towards protecting people and the environment in which they are working against potential risks. The risks are likely to cause a lot of losses in any organization, for instance, loss of labor from workers who are exposed to poor working conditions. Sensible standards are supposed to be put in place to ensure that safety of the working place is maintained at all times. In incorporating a system approach to the management of organizations, there are a lot benefits that can be accrued. The most vital premise of the system approach is that human beings are fallible and prone to errors even in the organizations considered to be the best (Perrow, 1984). Errors in most cases are seen as a consequence not causes. The management system for instance ANSI Z-10 and ISO 14000’s approaches are directed towards healing the process not the results.  If counter measures are devised in advance, regulating the chances of errors is possible. The human condition might not be possible or is critical to change. On the other hand, it is possible to enhance the productivity of any given organization if conditions under which human beings work are changed.















References
Boyle, T. (2003). Health and safety: Risk management. IOSH Services Ltd.
Reason, J. T.(1997). Managing the risks of organizational accidents. Aldershot: Ashgate.
Gallagher, C. U. (2001). Occupational Health and Safety Management. Sydney: Occupational      Health and Safety.
Heinrich, H. (1959). Industrial accident prevention: A scientific approach. New York:        McGraw-Hill.
Dejoy, D. (1985). Attributional process and hazard control management in industry. Journal of     Safety Research, 61-71.
Perrow, C. (1984). Normal accidents: Living with high-risk technologies. New York: Basic            Books.
Suarez-Garcia, H. (2001). Quality, safety and environmental system integration. Occupational      Health & Safety, 56.


 [Ð’1]ISO 14000 is a family of standards related to environmental management that exists to help organizations (a) minimize how their operations (processes etc.) negatively affect the environment (i.e. cause adverse changes to air, water, or land); (b) comply with applicable laws, regulations, and other environmentally oriented requirements, and (c) continually improve in the above.

ROGERIAN ARGUMENT...Blaming the Media for Youth Violence.



Blaming the Media for Youth Violence.
             The fact of skyrocketing cases of violence among the youths has sent shivers up the spine of most of the responsible authorities. There are different researches that have been done and that are aimed at reaching a comprehensive conclusion on who is responsible for their behaviors. Some of the researchers blame the media while others blame the different aspects of the society. These societal aspects that are blamed for failing in their responsibilities involve the parenting skills, the culture among other related factors.  This study will aim at critically evaluating the role played by either the media or other various aspects.  This will assist in coming up with a comprehensive resolution concerning the issue of violence among the youths. It is after a careful examination and evaluation of both sides that an informed conclusion will be attained.
            Media does not account for violence among the youths. For instance, claiming that desensitization is one of the methods that can be used to reverse the negative influence that the media has on the individual is quite superficial.  This would be masking the significant role that other avenues such as personality have on aggressive behavior.  For example, there can also be the possibility that aggressive people are normally attracted towards violent or aggressive contents.  In addition to this, those who are prone to viewing the violent content may not necessary dispose these characteristics to the real world. The contention behind this is that, youths who may involve in viewing of violent content may only reflect a priming effect. In this case, what they watch may not necessarily be transferred to the real world.  It only lasts for a short period. There is the   evidence of Harris and Klebold who used media images as vehicles to their antisocial behaviors, maladjustments and justification to harm those who  have hurt them. (Jenkins ,pg.363).
            More media is being introduced everyday at a very astonishing rate. It is therefore the duty of each and everyone to know the kind of media to follow and the kind of material that they want to consume.  They should also know the kind of culture to follow and those that reward or result to negative repercussions. Whatever the youths consume as violent images or behavior may not necessarily make them violent. What makes them violent is the way they consume the materials that reflects on their destructive attitudes.  The symbols that are normally portrayed by the media have no definite meaning. The individual are the ones that give meaning to the images and symbols that they find on the media. When the youths have an urge to portray a particular meaning, then they are quite resourceful at knowing where to get the material that best fits their needs. (Jenkins, pg. 364).  The evidence in this case, is that some of the violent video games that are thought to have contributed to violence among the youths may not necessarily be the most marketed. However, the issue at hand is that getting rid of the feelings that drives the youths to viewing aggressive behaviors is even more hard than getting rid of the violent games themselves.( Jenkins, pg.364).  
            The media play games used by the children do not show or make them aggressive, rather it is already stripped off the reality bit and what is only left is fantasy. Children use the play games to manipulate power.  They want to feel as if they are in a reality world where they manipulate their power and exert control over nature. (Jenkins, pg.367).
            The greatest influence that can drive the children is the one that they experience directly. This means that factors such as the culture of the people are part of the influences that can subject the youths to violence. Rather than blaming the media therefore, the kind of materials that the youths are in direct contact with should be scrutinized. Those that form part of their environment.
            From another insightful example, we can shut down the TV programmes that portray violent images. It is however hard to shut people in our environment. Media images may have only given Harris and Clebold in the Littleton shootings symbols to express their rage and frustrations (Jenkins,pg.368).  The media did not create their frustrations or the alienation.  What sparked off their attitude was not what they saw in the media but their feelings and intentions that they had.
            It is the duty of the responsible authority to be able to show and direct the youths on the better ways to use diversity and media. This will greatly assist them to be able to learn more than to assume responsibilities. For instance the teachers, parents among other authoritative members of the society are responsible for directing the youths on the right kind of content to consume rather than blaming the media.
            The evidence of youths engaging in violent behavior after watching violent acts in the media can be shown in a research that was carried out between August and September, 2006 as part of the national online survey in the United States.   The research involved 1588 youths who were reported engaging in violent acts within a period of 12 months. 38% of those were reported to have had an exposure to the online violent acts.  Those who witnessed violent behaviors both online or offline were reported to have acquired seriously violent behaviors in their life. 6% of the youths who were reported to have viewed more than one of violence online were reported to acquire violent behaviors.  On the others side, only 4% of the youths who portrayed violent behaviors were not exposed to online violence (Mitchell et.al, 2008). 
            Different researches have been carried out and theories have been developed regarding the use of the computerized games such as Wii games and the effects that they pose to the development of the youth’s brains.  The process of desensitization to violence can be one of the methods that can be used to get only the information that one wants while disregarding the one that is not important.  There are so many studies that have proved that exposure to media violence have in most cases resulted to aggressive behavior (Bartholomew et.al, 2006).  The effects associated with media are skewed in favor of their interests. Furthermore, the media tends to desensitize the youths on the effects of the violent or aggressive behavior.
             Although the first viewing of the aggression or violent content in the media may produce fear or avoidance attitudes, this may later change. For example, continues viewing of the content may consistently reduce the psychological impacts of the individual and they come to view the content as normal.  This in the long run means that the aggressive behavior will continue to escalate with continued viewing.  The P300 component of the event- related brain potential is normally elicited by viewing of the violent images and thus the individual becomes desensitized. Therefore, the contents of the media act to encourage aggression among the youths behavior (Bartholomew et.al, 2006). Other cross sectional studies carried out have proved that there is a significant positive correlation between violent TV shows and aggressive behaviors among the youths. For instance, a research carried out in Maryland and Wisconsin high schools junior students found significant positive links between exposure to violence in the TV and aggression for both boys and girls. Another group of researchers found out that there were 49% cases of violent heavy viewers of violence in the TV as compared to the light viewers (Mitchell et.al, 2008).  .
            There is an established link between the rates of violence among the young children but an equal link has not been established for the older children and adolescents. This means that there has not been sufficient evidence to prove that violence content in the media is a positive factor in influencing aggression among the youths. An in-depth research requires to be undertaken in order to get the underlying factors that are hitherto responsible for the youthful criminality more so the chronic violent disorders.  
            Research has also shown that there are other factors that are equally important in influencing aggressiveness among the youths. Therefore, the issue of violence among the youths is a product of interplay of differing factors such as the environment that the individual is, the family, the individual personality, schools, peer and generally the community risk factors. Community violence can be seen to be an influencing factor to youthful aggressiveness similar to those that result from consumption of violent content in the media.  The only differences that arises is that the community-based violence is out of control of  the responsible authority such as the parents while the media one especially influence from the websites can be controlled through controlled viewing.
            A longitudinal study carried out from a time period ranging from less than one year to 15 years attempted to study a group of children aged 6-10. They found out that children who viewed more violent acts in the media committed more violent acts such as physical and verbal (Jenkins,pg. 334). The study also came to a conclusion that viewing of violence during the childhood days culminated to violent acts in the later part of adulthood. However, aggressive behaviors during childhood did not lead to viewing of violent content during the adulthood.
            An experimental study that was carried out to investigate the effects of violence on the video games.  Children and college were assigned randomly to play either a children’s video or game that involved shooting a cartoon-like character or a non-violent video game. The ones who played the violent children’s game displayed a high level of aggressive behavior than those who played a non violent game (Jenkins, pg.335). Similar researches done proved that the serious aggressive behaviors emanated from a convergence of factors such as the genetic factors, the parenting styles, peers, schools and others. The researches that have been carried out have not effectively been able to link the extremely violent youthful behaviors with media influence.  The only evidence that has been provided is the short term effect of media on the emotions, thoughts and feelings of the individual. Therefore, little research has linked violent behavior with chronic aggression/ violence among the youths.
             A research carried out by Escobar Chaves and Anderson examining the effects of youths spending their time in the electronic media; the study came to one conclusion that media violence increases chances of youth violence. Experimental studies have also proved that even a single view of the media violence consequently causes aggression among the youths in the immediate situation. For instance, KajBjorkqvist exposed 5-6 years old Finnish children to watch violent movies. Another watched the non violent movie. Raters, who knew not on the kind of movies that they watched, observed them as they played together in a room. The ones who had watched the violent movies were more prone to violent acts as well as demonstrated other aggressive behaviors. In addition there are also other researches that have shown that exposure to violent content in the media is likely to increase on aggressive thinking, aggressive emotions among others(Escobar-Chaves And Anderson,2008).
            From the foregoing discussion therefore, although the media plays a part in influencing the youths due to the fact that the youths get a lot of information from it, the idea may not neccesality wanting to understand what the media is doing to our children but rather what the children are doing with the media.  This means that all the relevant factors must play their part to reduce the cases of youth violence without necessarily blaming the media as a single factor.
            In a nutshell, the media seems to partially blame for the escalating cases of violence among the youths. For instance, the P300 component of the brain is elicited when violent images are viewed by the youths.  Furthermore, the media causes violence among the youths through the desensitization and disinhibition processes. For example, a research carried out on Finnish children where some were exposed to violent contents while others were not. Those who were exposed to violent contents manifested aggressiveness when they went to play with others. On the other hand, those who were not exposed to violent content did not manifest aggressive behavior when they went to play with others.  This shows the significance of the media especially in its contribution to violence among the youths.
            Media’s interests are mostly geared towards making profits.  With regards to this fact, the ethical contents are not the most prioritized in almost all media. This therefore means the ethical value of whatever content they deliver to the public is not taken into consideration. What the youths get from the media is therefore taken as reality. Since the development of youths is comprised of complex processes involving a lot of innovation and invention, they may portray copy-cut behavior similar to what the media displays.  In addition, the media which serves as one of the most trusted sources of getting information has brought about cognitive priming to most of the youths. In this respect, the youths trust all the information given by the media as reality.  Furthermore, the fear that individuals have after watching violent contents only lasts for a short period. However, continuous viewing will make the youths to be used to it. They come to see violence as normal. This increases their aggressive behavior rapidly.
            On the other end, media is not the only factor that contributes to the violence manifested among the youths. Firstly, it is the responsibility of the individual to know the kind of content that they are meant to view. Secondly, it is possible to control youths viewing violent content in the media than controlling real violence in the environment. This means that, the environmental violence, which is mostly difficult to control, is likely to influence the youths more than the media violence. Thirdly, the symbols claimed to influence the youth behavior do not have a general meaning.  The individuals using the media are the ones who give the symbols meaning. Fourthly, there is also the possibility that violent youths normally seek violent content from the media for instance the case of the Littleton shooting.  The two young people can use the media to justify their rage and frustrations to the community. Fifthly, the games played by the children do not necessarily cause aggressive behavior among the youths.  These games are normally stripped off the real effects they may be thought to bear living only fantasy in them. In addition, the children only use them to exert their power but not to influence them negatively.
            In conclusion, the interplay between different factors is the major contributor of youth violence. Media cannot be solely be blamed for the violence prevalent among the youths. There are several intertwined factors that contribute to the violent behavior among the youths. It is the duty of the parents therefore as the primary socializing agents to guide their children on the right contents to watch on the media.  In addition, the community should refrain from portraying aggressive behaviors among the youths. It is the duty of both the media and the environment to work to shape the youths to acquire positive behaviors.  If media was to be the only factor to blame for violence among the youths, then it means that a great proportion of the youths were to be violent which not the case is. In addition, not all people are able to access violent content from the media yet they are aggressive. This means that they get this quality from the environment. Furthermore, the growth of media takes place at a very high rate, yet there is no evidence to prove that violence has been growing at a similar rate among the youths. This means that there are other factors responsible for youth’s violence. Therefore it is the question of the meaning youths attach to the media and not what the media does to the youths.
           
           













Works cited
Bartholow, B. D., Bushman, B. J., & Sestir, M. A. (2006). Chronic violent video game      exposure and desensitization: Behavioral and event-related brain potential data.    Journal of Experimental Social Psychology, 42, 532-539.
Henry Jenkins .Testimony On Media Violence.
Michele L. Ybarra. Et.al. Linkages Between Internet and Other Media Violence With          Seriously Violent Behavior by Youth. Pediatrics Vol. 122 No. 5 November 1, 2008 pp.   929 -937
Soledad Liliana Escobar-Chaves And Craig A. Anderson. Media And Risky Behaviours:   Aggressive And Violent Behaviour. 2008.